Privacy Policy
Effective Date: 02/28/2025
Last Updated: 02/28/2025
Reyes Home Lending (“we,” “our,” or “us”) operates as a DBA of Ease Mortgage and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website https://reyeshomelending.com (the “Site”).
By using our Site, you consent to the data practices described in this policy. If you do not agree, please do not use the Site.
1. Information We Collect
We may collect the following types of information when you visit our website or interact with us:
1.1 Personal Information
We collect personal data that you voluntarily provide, including but not limited to:
- Name
- Email address
- Phone number
- Mailing address
- Loan application details
- Any other information you submit via contact forms or application processes
1.2 Non-Personal Information
We may automatically collect non-personal information, such as:
- Browser type
- IP address
- Device type
- Pages visited
- Time spent on our Site
- Referral sources
This helps us analyze trends, improve our website, and enhance user experience.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide mortgage services and process loan applications
- To communicate with you regarding inquiries, applications, or marketing
- To personalize user experience and improve our website
- To comply with legal obligations and regulatory requirements
- To prevent fraud and protect security
We do not sell your information to third parties.
3. Sharing of Information
We may share your information with:
- Ease Mortgage and its affiliates for loan processing and compliance
- Third-party service providers that help us operate our business (e.g., marketing agencies, IT providers, payment processors)
- Regulatory or legal authorities if required by law
These parties are contractually obligated to keep your information secure.
4. Cookies & Tracking Technologies
We use cookies and tracking technologies to enhance your experience. You can adjust your browser settings to refuse cookies, but some Site features may not function properly.
Types of cookies we use:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Help us understand how users engage with the Site
- Marketing Cookies: Used for personalized advertising
You can opt out of certain tracking via Google Analytics Opt-Out.
5. Data Retention & Security
We retain your personal data for as long as necessary for legal, regulatory, and operational purposes. We use industry-standard security measures to protect your information. However, no system is 100% secure, and we encourage you to use caution when sharing personal details online.
6. Your Rights & Choices
Depending on your location, you may have the following rights:
- Access & Update: Request a copy of your personal data or update your information
- Delete Data: Request deletion of your personal information (except where retention is required by law)
- Opt-Out: Unsubscribe from marketing emails or disable cookies
To exercise these rights, contact us at [email protected].
7. Third-Party Links & Embedded Content
Our Site may contain links to third-party websites or embedded content (e.g., videos, social media). These third parties may collect data about you according to their own privacy policies. We do not control their data collection practices.
8. Compliance with Laws
We comply with applicable privacy laws, including:
- Gramm-Leach-Bliley Act (GLBA) (Financial Privacy)
- Fair Credit Reporting Act (FCRA)
- California Consumer Privacy Act (CCPA) (for California residents)
- General Data Protection Regulation (GDPR) (for EU visitors)
If required, we will update this policy to reflect changes in regulations.
To learn more about financial privacy laws, visit the Federal Trade Commission (FTC) page.
9. Contact Information
For any privacy-related concerns, please visit our Contact Us page or please contact us at:
📍 Reyes Home Lending (DBA of Ease Mortgage)
✉️ [email protected]
📞 (307)871-0606
🌐 https://reyeshomelending.com